In the digital era characterized by the explosion of information and the dominance of social media, the ability to create creative, strategic and factual digital content is an absolute necessity. Realizing this change in the communication landscape.
The Faculty of Communication of Esa Unggul University comes with a new breakthrough in opening a new specialization in Digital Content Creation as a response to the rapid digital transformation in the communication and media industry.
Digital Content Creation is a specialization that specifically prepares students to become professionals in researching, searching, writing, producing, and distributing digital content that is not only interesting, but also fact-based and in accordance with the standards of today’s communication industry.
The Digital Content Creation program integrates communication knowledge, especially in journalism, with modern technical skills. Students will learn multimedia content production, digital platform management, and the ethical use of artificial intelligence (AI) in content creation and digital business capabilities.
The comprehensive curriculum includes a deep understanding of the development of communication technology, good journalistic processes, digital literacy and cyber ethics, media branding and content monetization, as well as digital media analytics that are essential for today’s digital era.
- Communication Officer with specialization as Social Media Specialist and Digital Journalist. Graduates will have the ability to manage the organization’s digital communications with targeted strategies.
- Communication Analyst who can pursue a career as Social Media Analyst and Digital Data Analyst. This profession requires digital data analysis skills to optimize insight-based communication strategies.
- Communication Entrepreneur with opportunities to become a professional Content Creator and Professional Podcaster. This pathway prepares graduates who are able to develop digital content businesses independently.
The Rector of Esa Unggul University, Dr. Ir. Arief Kusuma Among Praja, ST, MBA, IPU, ASEAN Eng, welcomed the opening of this new specialization. He stated, “Esa Unggul University always strives to present adaptive and visionary educational programs. The Digital Content Creation specialization is a concrete form of our efforts to answer the challenges of the increasingly dynamic creative and digital industries. We want to produce graduates who are not only academically proficient, but also excel in creativity, technology, and professional ethics,” he said.
Profile of the Faculty of Communication Sciences, Esa Unggul University
The Faculty of Communication Science at Esa Unggul University is committed to becoming a faculty that excels in education, research, and community service in the field of communication science.
Vision of the Faculty of Communication Sciences In 2028, to become a faculty that excels in education, research, and community service in the field of communication science based on ethics, creativity, innovation, entrepreneurial spirit, and internationally competitive, and contributes to the achievement of sustainable development goals.
Faculty of Communication Science Mission
- Organizing a higher education process in the field of communication science that is ethical, creative, innovative, and applicable in the industrial world.
- Organizing research in the field of communication science based on critical, analytical, ethical thinking and contributing to the development of communication science.
- Organizing community service that is relevant to communication issues and oriented towards sustainable development goals.
- Creating a conducive academic environment to support the implementation of the Tridharma of Higher Education, building productive interactions and developing the potential of students and lecturers.
- Building strategic partnerships with stakeholders at the national and international levels in the development of communication science.
- Implementing faculty governance that is responsive, accountable, and oriented towards managerial quality excellence.
Faculty of Communication Studies Objectives
- Producing graduates who have the latest communication competencies and are able to compete in the industrial world at national and international levels.
- Producing graduates who are able to analyze communication phenomena and provide relevant, innovative, and ethical solutions.
- Producing graduates who have the ability to create jobs in the field of communication, both independently and collaboratively, at the national and international levels.
Supporting Facilities for Digital Content Creation Program
To support the learning of Digital Content Creation specialization, the Faculty of Communication Sciences of Esa Unggul University provides complete and modern facilities that support the practice of high-quality digital content production.
- Computer lab with the latest technology for learning digital content creation.
Mac Book Laboratory specialized for professional multimedia content production. - Photography Studio equipped with professional lighting and backdrop equipment.
- Television Studio for broadcast quality video content production practice.
- Media Conference Studio for live streaming and webinar learning.
- TV Master Control Room as a television production control center.
- Radio Studio for podcasting and audio content creation practice.
- E-Learning Studio for digital educational content development.
- Library with a collection of communication literature and digital database access.
- BI Corner as a space for collaboration and networking.
- Canteen for students’ daily consumption needs.
- Basketball, Futsal, and Volleyball courts for student sports activities.
- Wall Climbing Arena for recreation and character development.
- C’BEZT Fried Chicken Restaurant as a place to relax and informal discussions.
- Mosque to support students’ spiritual activities.
By launching the Digital Content Creation specialization, Esa Unggul University shows its commitment in preparing a generation of communicators who are ready to face the challenges of the digital era. This program is expected to produce graduates who are not only academically competent, but also have the practical skills needed by the industry.
This specialization also emphasizes the importance of ethics and responsibility in digital content production, ensuring graduates are not only technically proficient but also have integrity in working in a dynamic digital world.
With a relevant curriculum and focus on industry needs, the Digital Content Creation specialization is expected to be an attractive option for prospective students who want to pursue a career in the rapidly growing field of digital communication.
Universitas Esa Unggul: World Class University
Esa Unggul University is a leading private university and one of the best private universities in Indonesia which has a VISION: To become a world-class university based on intellectuality, creativity and entrepreneurship that excels in the quality of management (process) and results (output) of Tri Dharma Perguruan Tinggi activities.
Esa Unggul University is accredited superior based on BAN PT Decree: 2041/SK/BAN-PT/Ak/PT/XI/2024. Esa Unggul University is also ranked:
- 3 Best PTS in Jakarta
- 15 Best PTS in Indonesia
- 46 Best PTN & PTS in Indonesia (Based on UniRank/4ICU 2025 Ranking)
Esa Unggul University is the only campus in Indonesia that gets support and cooperation from Arizona State University (ASU), Cintana Alliance. Arizona State University (ASU), Cintana Alliance supports UEU in realizing its vision to become an international standard university, as well as providing quality education for students throughout Indonesia.
With the spirit of “excellence and impact,” Esa Unggul University continues to move forward in producing law graduates who are professional, have integrity, and are ready to answer the challenges of the current and future legal world.
Join UEU and be part of the superior generation that is ready to face the challenges of the future!
For more information about study programs, scholarships, and registration, visit: esaunggul.ac.id
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